As a small business owner I think I probably received a couple of calls a week from companies offering search engine optimization or SEO services.  They all promised to get us to the top of Googles search listing. You know what gets you to the top?

Great content.

See for yourself how Google ranks web sites- 

Now we know: Here are Google’s top 3 search ranking factors

The number one determining factor for improving your Google ranking is quality content, fresh content and relevant content. There is no short cut. If you’re spending money on SEO without first spending money on great content you’re wasting money.

The other big bonus of great content, beyond search results, is that it actually informs your clients and sells your products and services. This is something metadata and keywords can’t do for you.

One of the key metrics for web site performance is something called “Bounce Rate”. In a nutshell, the number of people that leave your website after only visiting the page they land on. You already know where I’m going with this… What keeps readers engaged and moving through your web site is great content.

There’s always something new in your business to talk about: new product, recent projects, staff news, upcoming technology, music, movies. There is no shortage of content options available, if only you had time. I know that no-one can tell your story as well as you but let's face it you never get around to it, even though you know it's crucial to  your business.

 After a lifetime of selling luxury electronics I've honed my storytelling craft. Let me help you find the time by writing original content for your web site.