E-Mail copywriting

We all know that our customer list is our most valuable sales resource. We have established credibility with our client, they trust us, they like us and they have shown they will buy from us.  We know we need to reach out regularly to make sure we are always top of mind but…we just can’t find the time.

Pressing “send” is the easy part. The time consuming part is creating new, original content that our customers actually want to read that will ultimately drive them to contact us.

The solution

The Problem

Get me to write the copy for you. I’ve spent 35 years selling everything from Walkmen to award winning home integration projects. I understand that our clients want movie night with the kids, not a 4000 lumen projector. Most importantly I understand that your newsletter needs to ultimately drive traffic through your front door. 

It’s tough to farm out  copy writing. An intern or student doesn’t know how to talk about technology  in terms that are meaningful to our customers. They can’t paint the mental picture of how people actually use  technology in their daily lives. You know you want the job done right but you always run out of time to do it yourself, so it just doesn't get done.


Newsletter service options

Write it for you

I'll write a 6 article newsletter for you with and 3 short 250 word articles and 3 longer 500 word articles word articles. Topics could include new product or service offerings, feature projects, general technology, system set-up, new demo material or any topic of your choosing.

I provide the text copy that you can insert in your email broadcast platform for distribution to your customers.

$800.00/issue

Order your newsletter copy today.

Send it For You

If you are inexperienced producing and managinga newsletter or just don’t have the time, then let us do it for you. We will produce your 6 article newsletter with graphics and images and send it out to your circulation list every month. 

We will supply you with a list of all the bounced email addresses so that you can follow up with your clients and update their contact information. We will update your contact list as often as you wish to make sure that all your customers are receiving your message.

$1,200/ issue- 6 month commitment

Order your new newsletter service

Sell it for you

Newsletters are a powerful tool for staying in front of your customers and maintaining top-of mind awareness. We take it one step further and turn it into a tool that actively collects leads and drives sales.

We use sales automation software to monitor not only if your email is open, but what content is getting read by your customers. When they demonstrate interest in a topic we follow up your newsletter with a targeted email a week later focusing on that topic. We don’t want to flood you entire customer list, just focus on those that show an active interest.

We give your customer a way to show greater interest by providing additional resources for them to download or read. After the customer has demonstrated a high level of interest we provide them with an opportunity to purchase, book an appointment or send you a lead for personal follow-up.

$2,000.00/issue- 6 month commitment

Order your new sales automation program